Branded Promotional Products and Merchandise
Spectra’s Logo Mall has one of the largest selections of branded and corporate promotional products/items, promo merch for virtually any event. We are a distributor and proud member of The Advertising Specialty Institute. Having credentialing under this organization provides you peace of mind knowing you are getting premier quality in corporate promotional products and services from a reputable distributor. Branded promotional merchandise and products such as wearables and giveaways account for a $25.8 billion industry. You have the power to build your brand awareness through the lasting impression of corporate promotional items and products. For every branded T-Shirt, hat, ink pen, or mug that circulates in the general public, you get a whole lot of advertising at little to no cost. Promotional products and branded promotional merchandise are not limited to trade shows or business events. We also customize these products for schools, sports teams, family reunions, churches, and so much more.
Studies Indicate Branded Promotional Products Are EffectiveThe Advertising Speciality Institute conducted a study (2019 Global Ad Impression Study) which revealed data proving branded promotional products have a significant impact. These products provide a cost-effective way of advertising that many businesses should be leveraging.
85% of people recall a brand/advertiser who gave them a corporate promotional product as compared to a brand/advertiser that didn’t. Consumers under the age of 55 prefer promotional products and promo merch over other methods of advertising.
The Top-Five Leading Promotional Products
- Pens – 89%
- Drinkware – 88%
- Apparel – 80%
- Tote Bags – 73%
- Caps/Hats – 69%
The Powerful Impact of Corporate Promotional Products and MerchandiseIn the advertising industry, impressions (views) are valued metrics used to measure the effectiveness of an ad. Branded promotional products are walking ads for your business. The data gathered by the Advertising Specialty Institute revealed some insightful information on just how effective pens, drinkware, apparel, tote bags, and headwear are.
- 89% of people own a promotional pen
- The pen gets an average of 3,000 impressions in its lifetime (about 9 months)
- 78% of people own a promotional mug, cup, or water bottle
- The mug/cup/water bottle gets an average of 1,400 impressions in its lifetime (about 12 months)
- 80% of people own a promotional shirt
- The shirt gets an average of 3,400 impressions in its lifetime (about 14 months)
- 73% of people own a promotional bag
- The tote bag gets an average of 3,300 impressions in its lifetime (about 11 months)
- 69% of people (⅓ are men) own a promotional cap/hat.
- The cap/hat gets an average of 3,400 impressions in its lifetime (about 10 months)
Spectra’s Logo Mall/StorefrontSpectra’s Logo Mall storefront provides you with access to over 350,000 customizable promotional merchandise and products. Because we have a massive selection of cheap promotional products, we have categorized them into five categories to find what you need quickly. Some products on Spectra’s Logo Mall have minimum quantity ordering. Those corporate promotional items are intended for bulk orders.
- Health & Fitness
- Events & Party
- Tech Gear
Branded Apparel and Fun Wearables Corporate Promotional ProductsBrandable apparel such as T-Shirts, ballcaps, hats, and polos are ideal for trade show giveaways, corporate events, family reunions, and more. We choose the highest quality branded promotional products and promotional merchandise in the industry that are white tagged and ready for customization.
- LED necklaces, bracelets, rings, badges, and earrings
- Caps and hats that are sporty, goofy, fun, and unique
- Face masks and coverings
- Fashion accessories; eyeglasses, headbands, scarves, gloves, jewelry
- T-Shirts and polos
Branded PPE, Face Coverings, Sanitizers, and MoreCOVID-19 has placed each one of us in the position to be health aware. Why not spread a little love, protection, and prevention with branded PPE and other related products? Health & Fitness products on Logo Mall include:
- PPE (face masks, protective wear, gloves, neck gaiters)
- Hand sanitizer
- Forehead thermometer Strips
- Stress relievers
- And much more
Branded Giveaways for Trade Shows or EventsYou will find thousands of promotional products on our Logo Mall storefront. We can create custom bundling suggestions specific to your event. By adding your brand or customization to these products, you are again, creating brand awareness.
Trade Show Products
- Table coverings
- Pop-up canopies
- Light-up novelties
- Beverage holders
- Tote bags
- Water bottles
- USB chargers
- Thumb drives
- Bluetooth items
- Phone accessories
Why use corporate promo items?
For every branded shirt, hat, ink pen, mug or USB port that circulates in the general public, you get a lot of advertising for very little cost.
What is a branded promotional product?
A branded promotional item is merchandise branded with a company name, logo or slogan.
What is the most popular branded promotional merchandise?
Pens are the most popular of all branded promotional merchandise. 89% of people own a promotional pen. Pens are also cheap promotional products.
What is the second most popular of all branded promotional products?
Drinkware is the second most popular promotional item. 78% of people own some type of promotional drinkware.
What does SWAG stand for?
SWAG is an acronym for Stuff We All Get.
What is trending in apparel in the promotional world?
The monochromatic approach is the biggest trend with subtle tones. Recyclable materials are also very popular.
What is the most popular in headwear?
Muted colors and earth hues are the most popular in caps, and two-tone trucker hats are very popular.
Which category of headwear has experienced the most growth?
Knit beanies, mostly in solid earth tones have doubled in the past year. Beanies are no longer seasonal items, they are more of a fashion statement.
What is Sherpa Fleece?
Sherpa Fleece is a knit fabric that resembles wool or sheepskin and is an eco-friendly alternative to fleec
What is the most recognized logo?
The “apple” logo is the most recognized logo in the United States.