Printing

Printing

The printed materials that your business, nonprofit, or institution distributes to the public are incredibly important. Each person that picks up one of your brochures, mailers, magazines, calendars, or other piece of material makes an analysis of your organization based on its quality. That analysis is subconscious, quick, and surprisingly difficult to change after the fact.

Expert printing services from Spectra are the key to ensuring that you always communicate with your audience through print in a way that’s beautiful, striking, and powerful. You may be attempting to reach brand new potential customers in a new geography through a mass mailing or to give your existing customer base valuable information through a company magazine–either way, Spectra’s printing services make it easy for you to get the effects you’re looking for with affordability and efficiency.

The world of printing services is a complex one, dealing with far more than simply transferring your digital files into a physical form on paper. The medium your materials are printed on, the ink types used, and the quality of the binding are just a few examples of the many variables that can either make your pieces pop off the page or land them straight in the wastebasket. Very few companies have the knowledge in-house to take all of these variables into account and come up with a perfect printing solution, and even fewer have the complex, technology-enabled equipment to execute it.

Spectra offers a full-service, advanced print facility under the same roof as our warehousing and other fulfillment services. For decades, we have been printing and mailing materials for clients across the spectrum of industries, cultivating trust based on our consistent, high-quality, and effective results. You can take your organization’s print communications to the next level by partnering with Spectra as your third-party printing services provider.

No printing project is too complex or unusual for our team! As true experts in the printing services industry, we offer highly advanced printing techniques that have the power to set your materials apart from the other pieces in your audience’s mailbox and office. Metallic printing, white ink, and spot UV printing are a few of these specialty techniques, and there are many more in our toolbox. Consult with our professionals and find out how we can bring your message to life in a truly special way.

Spectra’s printing services facility is also well equipped to print materials for marketing campaigns with variable data and other personalization options. When combined with our fulfillment services, these printing services have the ability to help you reach more people than ever before in a way that encourages them to open up that envelope or look closer at that postcard, rather than discarding it as “junk mail.”

The possibilities are endless when you combine your organization’s message with Spectra’s printing services. We know you’ll be amazed at the results that come off our presses, and we know you’ll be proud to present them to your audience. Contact us today to tell us about your campaigns and how we can help you make them more effective than ever.

FAQs

How do I get an estimate on digital printing services from you?
You can use our estimate request form. Since every job is different, the best way to ensure that we get all of the information necessary to give you an accurate quote is to give us a call and speak with one of our customer service advocates.
How long does it take to complete a digital printing job?
It depends on the volume of the order, but most digital printing jobs can be completed in 3-5 days. In some instances, the printing can be done in two days or less.
What is the best file format to use for submitting a document for digital printing?
The Portable Document Format (PDF) is generally the preferred file format for submitting a document for printing, as it works with virtually all digital output devices.
What does camera ready mean?
In the digital age of printing, it means that an image file submitted for printing is ready to be transferred to the press without any alterations.
What is considered digital printing and can it be part of the fulfillment process?
Digital printing is the process of printing digital-based images directly onto a variety of media substrates. Digital files such as PDF files can be sent directly to the digital printing press to print on paper, photo paper, canvas, fabric, synthetics, cardstock and other substrates. A lot of digital printers are part of the print fulfillment process, especially when print-on-demand is required.
What is the difference between digital printing and offset printing?
Digital printing doesn’t use plates the way offset does, but instead uses options such as liquid ink or toners. Digital printing is best for lower run quantities or when special techniques are required.
What are the types of digital printing?
On-Demand Printing, also known as POD or Printing on Demand, Variable Data Printing, also known as VDP. This allows for personalization on printed pieces, Web-to-print is used by digital printers to customize and personalize mailings online within a print management program.
Why do we need digital printing in business?
Digital technologies have a quicker set-up time than traditional printing, are much less expensive for smaller print runs, and are much more versatile than plate-based offset printing, all of which makes it perfect for a number of business uses.
Is white considered a printing color?
In the digital world the answer is yes. White ink is an option on a digital press, but you must make sure you use colored stock for the desired effect.
What is a print-on-demand fulfillment company?
Print-on-demand, or POD, is an order fulfillment method where items are printed as soon as the order is placed and usually without order minimums. With POD, you can create customized designs for a variety of products and sell them under your brand.

Spectra’s Charleston Fulfillment Center

Get in touch with us today to find out more about how Spectra’s Fulfillment Services Center and Warehouse in Charleston can help.