Has your organization been coasting in the area of promotion? It can happen for many different reasons, and it tends to continue for quite a while before someone in the organization recognizes the problem. Sometimes the one person in the company who consistently came up with great ideas leaves, and no one naturally takes their place. Or maybe a tried-and-true marketing method has slowly lost its effectiveness, but no one noticed until the leads completely dried up.

In any case, restarting your promotional efforts in a powerful way is as easy as launching a relationship with Spectra. You’ll find that our decades of experience in this area, our incredibly well supplied print facility, and our distribution expertise are tools that you can use to be more effective in marketing than you’ve ever been before.

Seasonal Marketing Materials

Even in an age of digital calendars and push notifications, people value a calendar made of paper that they can use to keep track of their upcoming events. As the new year approaches, your organization should be ready to give away hundreds of beautiful calendars that your clients and potential customers can’t wait to put up in their homes and offices. Whatever full color images you choose to go with each month of the year, Spectra’s advanced digital print equipment is up to the task of making them look amazing.

Smaller calendars, planners, and similar tools can be printed at Spectra with your fully customized designs. These offerings are particularly useful for clients in the educational space, who can give students and teachers something they need while cementing a year-long advertising presence at the same time.

Personalized Printed Materials

Promotional products don’t have to be generic! The folks on your address list will be touched and impressed when you present them with a promotional gift that’s fully personalized. Spectra offers a high level of customization in printed materials, thanks to our digital print system and the HP Indigo 7000 digital press at the center of our print operations. Most importantly, these customization options are more affordable than they’ve ever been in the past, making them a more profitable option for organizations with all types of budgets.

Higher Value Gifts

Most people think of promotional products as things like stress balls, pens, or fidget spinners: cheap, almost disposable items that provide a little bit of utility but probably won’t last very long. But in some industries, it can be effective to give a potential client something more substantial and meaningful: something that shows the true quality of your organization and the relationship that you could have with them. 

Hard bound books are a good example of this type of substantial gift. Spectra offers short run printing of books with high quality binding and covering, resulting in something that is heavy, glossy, and communicates establishment and strength. Your book may be a commemorative history of your organization, a portfolio of your successes, or even a proposal for potential new members. You’ll be surprised at how affordable it is to create this valuable marketing tool with the help of Spectra’s expert team.

Consumable Paper Products

Even though many of us now take meeting notes on our phones, our laptops, or with the help of an AI assistant, others still pull out a pad of paper and take notes the traditional way. You may consider yourself a true digital native, but chances are you jot down information on a spare piece of paper more often than you realize.

Pads of paper and sticky notes are still effective promotional products, and you can get customized orders printed quickly through Spectra’s print facility. Place an order and be ready to distribute them at your next upcoming event.

Large Format Signage/Conference Booth Materials

Are you using the same banners, floor signs, and table coverings at trade shows and conferences that you’ve been using for the past ten years? Upgrade your game and make sure your booth is one that people can’t help but stop and check out. Working with our team is very easy, and you’ll get to review digital proofs and make changes quickly in order to get your booth materials printed as soon as possible.

With the combination of a new set of promotional products and a fresh, attention-grabbing set of large format printed materials for your booth, you’ll become the center of attention at every event of the season.

B2B Distribution of Promotional Materials

Spectra is more than just a print service provider, although many of our clients use us as their printer of choice due to our experience and high quality results. We are also experts in fulfillment, with a full service fulfillment facility at our clients’ disposal. This means that if you are a national corporation with retail partners or a franchisor with franchisees to serve, you can combine our print services with our fulfillment services to become a marketing powerhouse.

With Spectra, you can not only design and print a huge variety of promotional materials that your partners or franchisees can use, but also offer them through a white labeled, fully customized online storefront managed by Spectra’s fulfillment professionals. With minimal effort required on the part of your organization, your partners can browse the materials you offer, decide which ones would be most effective for their marketing needs, and place orders, all through a secure and incredibly intuitive online storefront. Spectra takes care of the printing, placing materials in inventory, and shipping them to your retail partners when orders are placed.

This is just the beginning–we would love to tell you more about how Spectra can become your most powerful ally in marketing for your own business, or in creating and offering marketing materials to your B2B customers. We even handle reverse logistics for clients, as when reusable materials are shipped for special events, then returned to Spectra to be inspected and placed back in inventory. Set up your consultation today to see how Spectra’s solutions can work for you.