Expert Postcard Printing and Mailing
Postcards are a favorite marketing tool for organizations of all kinds, and for good reasons. They are relatively inexpensive to print, they capture the attention of the recipient without requiring the opening of an envelope, and they can quickly communicate important information.
Spectra is your resource for expert postcard printing and mailing. Contact us to ask about having us handle your next marketing campaign!
Industries We Serve
We help clients in all different fields print and mail postcards, for one-time campaigns as well as ongoing marketing efforts.
- Political campaigns. Use this affordable method to communicate your message clearly to voters leading up to elections. Spectra can help with the design and formatting of your postcard to maximize its effectiveness.
- Franchise/local branch events. Start off a new location right by notifying the entire service area about its grand opening. Spectra’s postcard printing and mailing services allow you to customize campaigns for different locations if you operate multiple stores around the country.
- Retail marketing. Postcards get more attention than advertising circulars or envelopes that are often thrown away before being opened. They are also one of the most affordable marketing methods available to retailers today.
- Real estate/professional services. Introduce yourself to a new audience or announce a new service offering with a personal, friendly postcard. An ongoing campaign with postcards sent out on a regular basis helps keep your name and your services in front of your potential clients.
Special Features for Postcards
Spectra partners with clients for postcard printing and mailing that goes beyond the expected. Our printing experts can help you brainstorm ideas to make your next campaign as successful as possible. QR codes are incredibly valuable additions to postcards, allowing your organization to set up a web page with much more information than can be printed on a postcard.
Ask about specialty printing techniques as well. Raised lettering and metallic ink are a few examples of unusual print techniques that can take a postcard to a new level of professionalism and beauty. Choosing an unusual size or shape for your postcard can also give it an extra boost with your audience.
Accurate Mailing Services
Address mistakes can cause a postcard mailing campaign to waste money rather than becoming profitable. Spectra drastically reduces the likelihood of incorrect addresses by checking databases against the updated records maintained by the US Postal Service.
Spectra makes postcard printing and mailing even more affordable by implementing practices like commingling at the mailing stage. By streamlining the process for the Postal Service, Spectra wins lower postage rates for its clients.
Postcard Services for Nonprofits
Postcards are for much more than just advertising. This method is a very low-cost way for nonprofits, including churches, local charities, and community service organizations, to make sure their communities are aware of their activities.
- Notify community members about upcoming special events, like blood drives, 5K runs, clothing collection efforts, and disaster relief activities.
- Announce grand openings for your church and invite local residents to visit.
- Request donations, especially at the holidays or in response to severe weather events that strain resources.
Full Service Postcard Printing and Mailing
Spectra is the single outsourced services partner you need for your postcard campaigns. Our expert team handles the entire project from start to finish, while your organization focuses on strategy and plans for the future. Our digital print process makes it easy for you to submit your designs and review digital proofs from us.
While we can provide service for a one-time campaign, we much prefer to work with clients long-term. Let us help with all of your direct mail efforts, from postcards to flyers and much more.
Frequently Asked Questions
Spectra is proud to offer variable data printing for postcard printing and mailing projects. We’ll help you make the most of your campaign by ensuring that each piece is fully customized and gets the full attention of each addressee.
Integrating print and fulfillment is one of the biggest advantages that Spectra’s clients enjoy. Printing postcards and including them in fulfillment projects is a very easy, efficient process. This approach is great for informing current customers about changes or new offerings from your organization.
Spectra does much more than just receive your design, print your postcards, and mail them. With more than 26 years of success in marketing, our team has the expertise to help you strategize about how you can make your campaigns even more effective. Contact us to find out how Spectra can partner with you to come up with new ideas and help you grow more quickly.
Our Locations
Get in touch with us today to find out more about how Spectra’s Fulfillment Services Center and Warehouse can help.