For organizations that work in a specific community, staying in touch with their local audience is essential. They can do that in many different ways, and in today’s digital world, marketing managers are more likely to be typing on a computer keyboard than walking through neighborhoods knocking on doors. But some of the marketing methods that local businesses and nonprofits have been using for decades are still quite effective, and with the right partner handling their printing and distribution efforts, they can be even more profitable than ever before.

Spectra loves working with organizations both large and small to help them get their most important messages out to their audience. Establishing a long-term relationship with Spectra could be the best thing your organization does for its marketing success.

The Direct (Mail) Approach

Direct mail continues to be one of the best ways to reach as many people as possible within a defined geographical region. Homeowners check their mailbox nearly every day, and a well designed piece of marketing has an excellent chance of capturing their attention. The key, of course, is creating a postcard, flyer, envelope, or brochure that people are interested in taking a closer look at.

Postcards

Postcards are favorites with direct mail marketers for some great reasons. First, they are inexpensive to produce, with only one piece of collateral to deal with. More importantly, they have the ability to communicate with the recipient immediately. A message carried in an envelope is dependent on the recipient putting forth the effort to open it up, but a postcard presents its message as soon as it is viewed.

Flyers

Larger than a postcard, a flyer has many of the same advantages with more space for images, text, QR codes, and other content. 

Envelopes

A document inside an envelope is a great choice when you want to convey a strong sense of professionalism, seriousness, or personalization. A postcard has the impression of being public information, but an envelope indicates that the message inside is intended for the recipient only. You can enhance this impression by using variable data printing and printing the recipient’s name on each envelope, not simply the address with a “current resident” designation.

A Powerful Tool for Nonprofits

Churches, charities, and community organizations can use direct mail campaigns to great advantage. Sending a postcard or a flyer to the entire community is an ideal way to announce a special event and invite neighbors to participate. The relatively low cost of launching one of these campaigns gives nonprofits a huge bang for their buck, especially if they lack the volunteer manpower to knock on every door and don’t have the resources to produce television spots.

Best of all, Spectra can help nonprofit clients represent themselves in the best way possible to their local audience. With the help of Spectra’s expert print team, each flyer and postcard is professional, free of mistakes, and beautifully printed using advanced digital print technology. These high quality printed materials convey a sense of professionalism and strength that demand attention for your organization and give community members confidence when they decide to participate or donate to your cause.

Stay In Front of Your Audience

For real estate agents, tax professionals, and other types of local independent service providers, it is critical to keep their name and offerings in front of potential clients. One of the best ways to do that is through regular direct mail campaigns spaced out over the course of the calendar year. Spectra helps clients not just start these campaigns, but carry them through on a consistent basis and build momentum that generates new leads. 

When homeowners receive high quality reminders every few months about your business and what you do, it becomes much more likely that when a need arises for your services, your number will be the one that they call. Spectra’s affordable rates for printing and mailing services make this an incredibly effective way to maintain a highly effective marketing strategy while you concentrate your energy on cultivating the leads that come in.

Mailing Advantages With Spectra

When local businesses or nonprofit organizations use Spectra as their partner for direct mail campaigns, they get access to several important advantages in the mailing process. When addressing individual pieces, Spectra runs address lists through a system that checks addresses against the US Postal Service database. If addresses have mistakes or are no longer in use, they are flagged and can be removed from the list. Our system also removes duplicate addresses and checks the accuracy of apartment and unit numbers when applicable.

Spectra also uses commingling to save money on postage for its clients. Bulk postage rates are available to Spectra based on our large volume of business with the Postal Service, allowing us to give our clients lower rates on direct mail campaigns than many of our competitors are able to offer.

A Marketing Partner to Scale With You

Spectra’s services for direct mail marketing are affordable for even small local charities, while also capable of meeting the needs of large organizations who need to reach a very large area with high quality printed collateral. Our print facility has capabilities in digital print, variable data printing, and specialty techniques, and we are able to execute high volume projects with speed and efficiency.

We are also SOC 2 Type II certified, making us a great choice for organizations that handle personal information related to their clients or members. Nonprofits in the healthcare space can work with Spectra to reach patients, confident that the sensitive information contained in their databases are protected during mail campaigns. Our facility is HIPAA compliant as well.

Has your organization’s marketing efforts slowed down or simply come to a halt in recent months? If so, it’s time to have a consultation with Spectra and discover just how easy it is to get an amazing campaign up and running. Get the Spectra team working for you and jumpstart your marketing efforts today.