Spectra for White Label Printing
Companies and nonprofit organizations that want to make sure that their printed materials represent them in the best way possible to their members, clients, customers, and colleagues choose Spectra. That’s because we have been conducting white label printing for nationally recognized names for decades, and we’ve proven that we are a great “silent partner” for clients in all different industries.
What is White Label Printing?
White label printing is the term used for outsourced printing of materials that are fully branded to the client’s organization. When Spectra prints brochures, direct mail marketing pieces, official letters, and other materials, the recipient of each piece doesn’t see that it’s printed by Spectra for your organization. Instead, the piece looks like it comes directly from you, with your colors, logos, and other branding elements front and center.
This means that it is critical that your white label printing partner has the ability to uphold your organization’s quality standards and help you look your best to the audience you are looking to reach with your materials.
Print Your Collateral With Spectra
We print these and many other projects fully customized for our clients:
- Books/booklets
- Advertising materials
- Brochures
- Official correspondence
- Account statements
- Promotional products
- New employee documents
- Training manuals
- Product labels
- Educational materials
- Large format signage
Quality Is Key
If your organization is not in the print industry, you don’t want to invest in advanced printing and finishing equipment or hire a staff of experienced print professionals. At the same time, you need to put out materials that look and feel as if they come straight from you to your clients. With Spectra’s white label printing, you can do exactly that.
Spectra’s print facility boasts industry leading equipment, including the HP Indigo 7000 digital press. Your projects come from the Spectra facility looking amazing, with brilliant colors, consistency, and accurate branding.
Expand Your Reach With Online Storefronts
Once you have Spectra established as your expert partner for white label printing, you can take the next step and take full advantage of our third-party services by setting up an online storefront. This website is also white labeled for your brand, meaning that when one of your B2C or B2B customers logs on, they have the experience of communicating directly with your organization as they order your printed materials.
From educational materials to books to promotional products and much more, it is incredibly easy for you to have Spectra handle the entire print and distribution process for your products, leaving you free to strategize about your next big idea. The efficiency of having a single expert team manage your project, rather than coordinating different service providers and moving materials from a printer to a distributor, also generates significant savings for you and your customers.
Choose Spectra for Experience and Excellence
When you choose a service provider to trust with your white label printing, you don’t want a company that is just getting started in the industry. Instead, you need to skip the learning curve and get straight to producing top quality, beautiful printed materials that you’re proud to distribute as your own.
You also don’t want to work with a provider that charges very low rates and delivers a final product that is lacking in quality. Spectra achieves its affordable rates for clients not by using cheap materials or labor, but rather by drawing on decades of print experience and using mail and distribution strategies that cut costs for clients. Partnering with Spectra is the best way to get the quality your organization needs while enjoying additional benefits of affordability and expert guidance on how you can give your customers even better service.
Frequently Asked Questions
The analog printing systems of the past were vulnerable to print inconsistencies when paper and ink needed to be replaced in a machine, or when projects were paused overnight and resumed in the morning. These interruptions led to minor differences in color shading and other elements. With digital print, particularly using advanced equipment like our HP Indigo 7000 digital press, each piece looks exactly the same as the next. Even projects printed months apart are identical in color and quality.
Spectra specializes in variable data printing. Not only do we handle white label printing, but we can also print thousands of pieces individually addressed and customized for recipients, within a reasonable cost structure.
Our print and distribution facility is SOC 2 Type II certified, with annual audits to ensure ongoing best practices. We are also HIPAA compliant and able to handle projects for financial, healthcare, and other clients that communicate with patients about sensitive personal and medical information.
Our Locations
Get in touch with us today to find out more about how Spectra’s Fulfillment Services Center and Warehouse can help.