Get Your Message Out There With Spectra
Spectra is proud to partner with organizations that are working hard to improve public health. Our affordable services, experience in the healthcare marketing space, and access to bulk mailing rates make us a great service provider for healthcare nonprofits and public health agencies.
From signage and banners for special events to direct mail campaigns that reach every home in a geographical region, Spectra is your resource for printed materials that have an impact for good.
Direct Mail Campaigns
One major component of healthcare awareness campaign printing is direct mail. Spectra has been a trusted provider of direct mail services for healthcare organizations for decades, from clinical trial recruiters to hospitals to community nonprofits. We understand the nuances that come with marketing in the healthcare space, as well as the federal and state laws that govern how health related information can be used for these purposes.
Printing and mailing a postcard or flyer to every home in a community is a powerful way to publicize an upcoming event, like a charity run or blood drive. Charities can also make appeals to the community for donations to respond to a natural disaster or a severe need in the region. With Spectra’s help, your nonprofit can produce amazing printed collateral that captures the recipient’s attention and invites a positive response.
HIPAA Compliance
Many print projects in the healthcare space are subject to HIPAA regulations. There are specific guidelines provided by the federal government about how patient health information (PHI) can be used by healthcare organizations and their service providers, and compliance with these guidelines is a non-negotiable.
Spectra is proud to offer 100% HIPAA compliance in its print and distribution operations. Hospitals, insurance companies, and official agencies work with Spectra to print and mail correspondence with patients regarding their accounts, and patient information is protected according to high data security standards while Spectra uses it for projects.
Healthcare Campaigns We Manage
Spectra can provide expert printing and distribution services for these and many other types of healthcare awareness campaigns:
- Cancer screenings
- Fundraisers
- Community events
- Seasonal reminders
- Donation requests
- Blood drives
- Plasma donation
- Insurance renewal
- Publicity for community resources
- Nonprofit launches/grand openings
Spectra: A Powerful Partner
Many nonprofits and smaller healthcare organizations do not have a full-fledged marketing department with years of graphic design and marketing experience. Spectra is a powerful partner for these clients, applying years of design and printing expertise on behalf of nonprofits that may not otherwise be able to produce very high quality marketing and awareness materials.
In healthcare awareness campaign printing, it’s important to put forth collateral that is immediately engaging and that conveys a sense of trustworthiness. People take their health seriously, and marketing materials that are obviously low quality or lacking in professionalism will not command attention for very long.
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Mailing Advantages
Spectra is an expert provider of mailing services for marketing campaigns, including healthcare awareness efforts. Of particular interest to nonprofits is the fact that Spectra uses distribution methods like commingling to reduce postage rates, one of the main components of the cost of running a healthcare awareness campaign.
By saving money on postage through bulk mailing, Spectra helps clients keep distribution costs low and gives them the opportunity to run more campaigns to get their message out to the community. Contact us today to talk with one of our print experts about our services for healthcare organizations and nonprofits.
Frequently Asked Questions
This type of healthcare awareness campaign printing is strictly governed by HIPAA regulations. Spectra is HIPAA compliant and we have years of experience managing campaigns for hospitals and other organizations based on patient health information. A consultation is the ideal setting to discuss your specific plans and how we can help you accomplish them.
Yes, Spectra can handle campaigns that require secure mailing methods, such as pressure seal mailers. Our print and distribution services are SOC 2 Type II certified, and we follow best practices when mailing pieces containing sensitive information.
Spectra’s B2B online storefront service can serve as a hub for a healthcare organization to offer and fulfill orders for literature, brochures, pamphlets, and more to their partners. Storefronts are white labeled and fully customized for each client, creating a seamless experience for the end user.
Our print experts can definitely help you with the formatting, design, and look and feel of your healthcare awareness campaign materials. Let our experience and expertise work for you!
Our Locations
Get in touch with us today to find out more about how Spectra’s Fulfillment Services Center and Warehouse can help.