Is Your Print Provider Meeting These Three Non-Negotiable Criteria?

For an organization that outsources activities to multiple service providers, it’s very easy to take those relationships for granted. Once you’ve gone through the whole process of finding a promising lead, having initial meetings, executing trial projects, and signing a contract for ongoing services, you don’t want to turn around and do it again any […]

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Yes, Great Printing IS Possible Without Wasting Money

Printing is expensive! That’s the conclusion of every family that decides they’re going to have customized Christmas cards made with their photos on the front. It’s also the conclusion of every start-up company that realizes they need to put out a piece of printed collateral to introduce people to their services. Whether that collateral is

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Spectra Is an Extension Of Your Organization: A Case Study

As people working in a third-party logistics organization, our goal here at Spectra is very unusual. We aim to be invisible! The details included within that goal are very complicated, but when 3PL services are done right, the public isn’t even aware that they exist. If they’re done in a truly outstanding way, it also

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Franchisees

Become the Franchisor Your Franchisees Want to Work With

The franchise business model is incredibly successful when it’s executed correctly. That doesn’t happen automatically, though! A franchisor that takes a “set it and forget it” approach to its franchisees will leave them scrambling to figure things out for themselves in critical areas, and usually making less than optimal choices.  The best franchisors are those

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