Spectra Adopts Magento to Power E-Commerce Services
SUMMARY:Spectra, a full printing and fulfillment services provider based in Columbia, South Carolina, has adopted Magento for the support of its e-commerce services. Magento, an open source software for e-commerce, is owned and supported by Adobe and is one of the Internet’s leading platforms for online sales. By utilizing the power of Magento, Spectra promises to give its B2B fulfillment clients a more secure, intuitive, and effective experience with the online storefronts that Spectra builds and manages for them. These storefronts can handle the full range of client needs, from a simple way to get marketing materials to retail partners to highly personalized experiences with unique usernames and passwords for multi-tiered users.
FOR IMMEDIATE RELEASE:
For over 18 years, Spectra has been helping clients reach their B2B partners with marketing materials and other items. In today’s digital world, that means using online storefronts that meet those clients’ complex needs in a user-friendly, seamless way. Building those storefronts successfully requires attention to security, versatility, and ongoing expert management/support.
Spectra has chosen to utilize Magento, one of the world’s most favored e-commerce platform tools, as the basis for the online storefronts that it creates and manages for its clients. Magento, an open-source platform purchased by Adobe in 2018, was designed to meet the needs of a wide breadth of customer sizes and types, meaning that the Spectra team can make all the adjustments necessary to the platform to make any given client’s storefront a truly unique, branded, and highly effective character.
With the power that Magento brings to the storefront process, Spectra will continue to give its current and future clients what they most desire in a B2B solution: the ability to offer various materials to their retail partners; set pricing, date range, return policies, and other parameters; and differentiate the storefront experience when necessary based on access level through the use of unique logins.
While the client and their B2B partner see only the online storefront built on the Magento platform, at Spectra there are many critical activities that take place on an ongoing basis to ensure that the orders placed on that storefront get fulfilled on schedule. Spectra’s fulfillment center staff relies on a highly advanced digital inventory system to strike the perfect balance between understocking and overstocking materials on behalf of clients. In addition, pick and pack teams use a multi-layered verification process so that each package is guaranteed to contain the right combination of materials and ship to the correct address.
The combination of Magento’s powerful, flexible e-commerce platform with the knowledge and fulfillment capabilities of Spectra will prove to be a great resource for corporations nationwide that need to ship and return marketing and other materials to and from B2B customers. As an added level of service, Spectra operates a full service print facility in-house, equipped to print booklets, mailers, signage, and other materials, thus streamlining the fulfillment process further. Parties interested in learning more about Spectra’s print/fulfillment services and reading client reviews can visit www.spectraintegration.com.
