One of the largest areas of unrealized savings for many of our new print and distribution clients is postage. There are several different reasons why using Spectra as your company’s print department unlocks significant savings, and those savings compound greatly with mailing projects that take place on an ongoing basis. Here’s an overview of Spectra’s […]

While digital marketing has revolutionized the way businesses reach their target audience, direct mail remains a powerful marketing tool. For specific demographics, the impact of physical mail is unmatched.  This blog will explore why direct mail still outperforms digital methods, especially for specific audience segments, and how businesses can leverage both direct mail and digital

Direct mail has long been an effective marketing strategy, especially in the digital age where personal touches can make a significant impact. However, managing a direct mail campaign can become a complex process involving several steps, from designing and printing, to fulfilling and delivering.  If the direct mail process is not streamlined, it can lead

What Are Direct Mail Fulfillment Services? In order to drum in more customers, businesses are willing to try a lot. A lot of things that are tried end up not working and it can be rather discouraging. One marketing method that is tried and tested and still has positive results involves generating awareness about a