Custom Ordering Sites Improve User Experience

April 18, 2023

SUMMARY:

As a longstanding provider of 3PL services for B2B clients, Spectra places a priority on helping those clients present the best possible experience to their end users. As national manufacturers and other types of corporations interact with local branch offices, franchisees, and other B2B partners, it is important for them to streamline the ordering, logistics, and support processes as much as possible. In doing so, the client saves money, improves efficiency, and strengthens the B2B relationships for increased success. Through custom ordering websites, Spectra gives clients a great opportunity to take B2B logistics to the next level.

FOR IMMEDIATE RELEASE:

Throughout its history as a company, Spectra, a 3PL provider based in South Carolina, has helped corporations create, improve, and maximize B2B partner relationships. The basis of this service has always been ensuring that materials are in stock in the correct amounts, that end users can easily and quickly order them, and that shipping is both prompt and accurate. While the goals have stayed the same, technology has improved dramatically since Spectra’s early days, and the leadership team has made it a point to research that technology and incorporate it in the best ways possible for the benefit of its clients.

Recently Spectra invested in an exciting new software that makes it easier than ever to customize ordering sites for B2B ordering. With this technology in place, Spectra’s team can create websites that are not only simple for end users to navigate, but also fully customized to the client’s branding. With this system in place, a national corporation is able to quickly present a fully branded, fully functional, and highly efficient ordering process to its partners. With Spectra’s experienced team and powerful inventory management system behind this process, the client can be assured that its end users will receive the right shipments at the right time once they submit their orders.

In fact, Spectra’s ordering website customization goes beyond simply matching the site to the client’s branding. Many corporations find it helpful to offer different options to different end users based on many different factors. Rather than having those end users browse through many options that are not relevant to them, Spectra is able to use unique user names to customize access to the client’s catalog of offerings based on the end user’s criteria. Thus the options that each individual user sees are curated for them specifically, making it much easier for them to find the materials they need and assemble an order.

Efficiency gains at each stage of the 3PL chain have significant impacts on the operating costs of Spectra’s clients. The ordering process has traditionally been one of the most difficult to master for national corporations with varying types of end users, and Spectra is proud to offer powerful solutions to meet that need. Organizations interested in a fulfillment partner that can provide a custom ordering site can contact Spectra through their website’s contact page (https://www.spectraintegration.com/contact/).