Although a huge percentage of marketing and communication has moved online at this point, there is certainly still a place in the world for printed materials. Even large organizations that have consciously decided to go “all in” on digital communication with their clients and customers find that they occasionally need a print services partner to help them produce high-quality physical materials.

Those projects come in all varieties, from something official like a data breach notification that must legally be sent by mail to something like a commemorative book to recognize a milestone in a company’s development. With a third-party print and mailing services provider like Spectra on your side, your organization can print whatever it needs right away, at the right price, and with unexpectedly high quality.

Official Communications

No company wants to send a letter to all of its customers announcing a data breach event. However, ethically and legally this notification is required under certain circumstances, and it creates an opportunity for the organization to either rebuild trust or further erode it by the way it interacts with those individuals affected by the breach.

Spectra specializes in printing and mailing data breach notification letters under strict data security protocols, governed by our facility’s SOC II Type 2 certified and HIPAA compliant practices. With our help, you can inform your customers about an incident efficiently and securely, mitigating the risk created by the breach and showing that the privacy of their data is important to you.

On the other hand, organizations that handle data breach notification incorrectly alienate their customers further, and can even incur legal penalties if they do not follow the procedures set out by law for their particular industry. Proactively engaging an expert provider like Spectra to print and mail data breach notification letters in the event of an incident is the best way to minimize the damage and build trust with your audience.

Seasonal Print Projects

The simplest example of a seasonal print project is a calendar, which many companies and nonprofits produce and distribute to their members, customers, or clients near the beginning of each year. While many people manage their hectic schedule using digital tools, they also have a physical calendar of some kind in their home and/or office. A glossy, high-quality calendar given to them at a trade show or mailed to their workplace can keep your organization’s name, contact information, and reputation before them for 12 months.

Of course, a calendar promotion like this is only valuable if it is high quality enough to earn a spot on the wall, and if it arrives in time to be used. Printing delays can torpedo the usefulness of a seasonal product like a calendar, so it’s important to use a provider like Spectra that is experienced enough and fully equipped to execute the project on time.

Commemorative/Keepsake Materials

Is your nonprofit organization celebrating 10 years of success? A commemorative book filled with photos, history, and information about your accomplishments is a great thank-you giveaway item, or even a fundraiser opportunity. This is also a great project for companies that have reached a milestone anniversary or who want to let prospective clients learn about them in a unique way.

Spectra’s digital print capabilities, combined with high quality binding and finishing equipment, make us the perfect partner to help your organization create a beautiful commemorative book. Short run printing is available so that you can affordably print only the number of books that you need, with quality on a par with books from a major publishing house.

Product Launch/Location Opening Materials

Publicity surrounding the launch of a new product or the opening of a new location often includes a direct mail campaign. Spectra regularly works with national corporations and franchise organizations to set up campaigns, handling all the details from print to distribution. With our expert project managers in charge of your marketing efforts, you’ll make the most of your advertising budget and gain the assurance that the mailers, postcards, and announcements that are part of your campaign are attractive and effective.

In handling address lists and other databases during marketing campaigns, we adhere to strict data security protocols, governed by our SOC II Type 2 certification. You can trust our team to restrict access internally to your database, protect it from hacking or accidental exposure while it is in our possession, and return or destroy the data according to best practices at the end of the project.

Unique One-Time Print Projects

Historically, it has been prohibitively expensive or simply impossible for an organization to execute a truly specialized one-time print project, particularly if it is a short run of a relatively small number of individual pieces. In conversations with Spectra, those organizations find that it is now possible to bring their ideas to life in a way that fits within their project budget and achieves the high level of quality they have in mind.

Start the conversation with us today by giving us the basics on your print project needs. We’ll follow up to discuss the specifics and to let you know what we can do to make your plans a reality. From HIPAA compliant official notifications regarding patient information to a marketing mailer announcing the grand opening of a local franchise, our print facility is your resource for your most important one-time print projects.

Ask us about integrating your print services with our fulfillment department. For more than 20 years, Spectra’s fulfillment facility has been serving small e-commerce startups and national manufacturing companies alike, with everything in between, with dependable fulfillment services. By operating a world-class print facility in-house, we simplify the process of producing printed materials and including them with shipments for our clients, saving time and money on every project. Instruction manuals, new employee onboarding materials, catalogs, and many other types of print collateral can be printed in the Spectra facility and immediately included in the kitting process in our 3PL fulfillment department.