The franchise business model is incredibly successful when it’s executed correctly. That doesn’t happen automatically, though! A franchisor that takes a “set it and forget it” approach to its franchisees will leave them scrambling to figure things out for themselves in critical areas, and usually making less than optimal choices. 

The best franchisors are those that give franchisees all the support they need, in the form of advice, ongoing training, and of course, by making available to them all the marketing materials they need to reach their local customers.

Having an amazing B2B fulfillment team on your side is the best way to guarantee that you have an affordable, dependable, and powerful way to supply high quality materials at each stage of your franchisees’ business growth. Here’s how Spectra helps franchisors become the best resources possible for their franchisees.

Grand Openings and Initial Training

By far the most exciting day in the life of a franchisee is the first day open to the public. It’s important to get the grand opening right in order to attract the attention of local customers and news media, but most new business owners don’t have the resources to really make a splash on day one. 

As a franchisor, you can help your franchise owners gain visibility by offering them many different materials to use for the event. Large scale signage, window clings, promotional printing, apparel products, and even mailings to the local community ahead of the grand opening are great resources for new franchisees. 

Spectra works closely with franchisors to develop these marketing resources and print them using high quality processes and equipment. By using Spectra as their Web2Print service for all of these materials, a franchisor keeps everything consistent in terms of color scheme and other branding details.

Integrating With Fulfillment Services

Spectra’s fully integrated fulfillment division gives franchisors the ability to make the most of their marketing materials, keeping them readily available in Spectra’s fulfillment center where they can be quickly kitted and shipped out to B2B end users whenever they are needed. This level of integration is of particular value when a variety of printed materials and physical items need to be kitted together and sent out to end users. Spectra creates powerful efficiency gains for its clients by uniting print, inventory management, and fulfillment services under a single team’s management.

Ongoing Marketing Activities

Once the excitement of the grand opening is past, the real work is ahead for a franchisee. Maintaining interest in the community depends on efforts like direct mail campaigns, seasonal events, and special offers throughout the year. These efforts are often only as effective as the marketing materials that franchisees have access to, and making that access as easy as possible is where Spectra comes in.

Online Ordering Solutions

Imagine a solution that gives franchisees an online browsing and ordering experience that’s on par with their favorite e-commerce retail website. Preparing for their next promotional campaign is as simple as browsing your catalog of materials, deciding which ones are best for their community and event, and ordering the quantities they need. That’s what Spectra enables with our online storefronts.

But it gets even better than that! With franchisees located all over the country, different members of your system may need different types of materials. You may also want to set up a tiered system for access, giving different franchisees the ability to order different types of items based on their tier level. Spectra’s online storefronts use unique usernames and passwords and allow your organization to show specific lists of materials to members based on their needs and membership level. This makes the browsing and ordering process that much simpler and more streamlined, since franchisees don’t waste time sifting through materials that they don’t need or can’t order.

Training Materials

The success of a franchise business rests on the quality of their employees. Getting new hires onboarded and trained are critical tasks, and with the help of Spectra, you can offer beautifully printed, high quality materials for these tasks that make a great first impression. Spectra’s in-house print division has the capability to print flyers, employee handbooks, training manuals, posters, and other collateral that can be added to your inventory in our fulfillment center. Franchisees can then order those materials and use them to train their employees on your organization’s standard practices to ensure consistency and great service from day one.

Additional Publicity

Do your franchisees participate in trade shows or conferences? You can set them up for success by making available to them high quality materials for their exhibit booth. Handouts, postcards, large scale signage, and even promotional items to be used as giveaways are just some of the materials that you can have Spectra produce and stock. 

Once a franchisee orders a kit of these materials and uses them for trade show season, you can also incorporate an option for the user to return unused print materials and reusable items to Spectra, where they are inspected, cleaned if necessary, and returned to inventory to be used again in the future.

Franchise Growth Powered By Spectra

If these services are sparking ideas in your mind about how you could give better support to your franchisees, we should talk! Spectra is a powerful partner for a franchisor who is looking to offer everything their members need throughout the year and at every stage of the business’s development. Our modern, climate controlled facility is equipped with advanced inventory management systems and staffed by experts in the industry, so you can count on accurate, timely service on every order.

The online storefront system and all of Spectra’s fulfillment services are completely white labeled, so there is no confusion about what service provider the franchisee is actually dealing with when ordering materials. Consult with us today and learn more about how Spectra can become your organization’s expert fulfillment department, enabling more and better support for your franchisees and helping them reach their highest potential.