Variable Data Printing

We all get those dreaded “vanilla” generic mailers in our mailboxes. Guess where those mailers end up? In the trash can. Recipients who receive pieces of mail with their names on it are highly likely to read the mail. Why not add those names to your direct mailing? Leveraging variable data printing for your mailings proves to be effective and successful.

Spectra’s cutting edge technology in the digital press space fully supports customization of printing. Whether you have a large-scale mailing or a smaller quantity, you get the best quality from start to finish.

VDP is a benefit of digital printing that includes text and images. When coupling digital print with specialty finishing, text can become foil, raised, or have other eye-catching effects. We can print certificates using these techniques.

How does variable data printing work?

Spectra’s software and printing technology takes a direct mail listing of names, addresses, etc. and personalizes each piece of mail to reflect the recipient’s name and mailing details. Messages for each recipient can also be customized.

Variable data printing is ideal for:

  • Mailers
  • Booklets
  • Postcards
  • Flyers
  • Letterhead
  • Posters
  • Brochures
  • Catalogs
  • Invitations
  • Newsletters
  • And much more

Your Business Benefits From Variable Data Printing

You have a clear cut strategy in reaching targeted audiences through variable data printing. Promotional material can be customized based on demographic marketing strategies.

  • Better targeting to consumer needs
  • Response rate is significantly increased
  • You have a better return on your investment
  • URLs and QR codes can be incorporated

Spectra delivers proven results

  • You get a swift turnaround
  • Pre-printed materials are easily enhanced
  • Every piece of your mailing is customized individually with digital quality
  • We print small and large runs

Take advantage of Spectra’s print fulfillment and direct mail services. It’s as simple as forwarding us your direct mail listing and allowing us to get the ball rolling. Our end-to-end solution prints your mailing and gets it into the hands of each recipient.

We do it all under one roof. Give us a call today for a quote on variable data printing.

On-Demand Custom Branded Promotional Products

“Merch never got this good”

Branded Giveaways, Wearables, Banners, Signage for Trade Shows, Business Events

Custom Wearables, Gifts, Partyware, Cheering Gear for Schools, Sports Teams, Family Events