Home Services Data Driven Solutions Variable Data Printing

Variable Data Printing and Mailing Services

Spectra uses a powerful digital print system with a huge number of potential advantages for its clients. One of the most important of those advantages is variable data printing. This capability takes printed materials from generic and forgettable to personalized and eye-catching. From simply addressing envelopes by name instead of “to current resident” to customizing printed materials with different images for each customer, Spectra’s variable data print services have the ability to revolutionize the way you communicate with your audience.

In a consultation with one of our expert print managers, you can learn about how we incorporate variable data printing into your workflow, making your materials more personal, more effective, and less likely to be ignored. Don’t ignore this valuable service; make sure the postcards, flyers, brochures, and other collateral you produce capture the attention of each addressee and get your message across.

Database Driven Printing

Variable data printing and mailing services start with your databases and address lists. Our digital print system makes it easy to incorporate your lists into the printing workflow, replacing key information on each individual printed piece with the addresses, names, and other information contained in your database.

Data security is a top priority in Spectra’s variable data printing process. Our facility is SOC 2 Type II certified, and our operations are HIPAA compliant. Even if your projects involve mailing updates on financial accounts, medical insurance policies, or other types of sensitive data, Spectra has the policies in place to protect your data and keep your organization compliant with federal and state regulations.

Our Variable Data Printing Projects

At Spectra, we use variable data to serve clients in different fields with many different types of projects. These include:

Marketing campaigns using addressees’ specific names, not generic indicators
New member kits personalized with the recipient’s name and account information
Invitations
Customizable printed products sold by e-commerce clients
Posters and other large format signage customized for institutions

Mailers
Booklets
Postcards
Flyers

Letterhead
Posters
Brochures
Catalogs

Invitations
Newsletters
And much more

Do More With Variable Data Printing

The opportunities created by Spectra’s variable data printing capabilities are incredibly valuable for marketing agencies, e-commerce businesses, nonprofits, franchisors, and financial services providers. In the past, the standard practice has been to print thousands of identical pieces in a single print run, but with digital print systems like those at Spectra, a single run can include pieces individually customized for each individual.

Marketing is more effective when each recipient’s name is included on their piece of collateral.

Customization options enhance the desirability of products offered through e-commerce sites.
Charities, churches, and community organizations can reach donors and members in the community with a personal touch.
Franchise products are most effective when they are branded uniquely for each franchisee.
Banks and insurance companies can welcome new members with kits personalized with their specific information.

Spectra: Print Power and Quality

Spectra’s expertly staffed print facility is at your service for all your print and mailing needs. Our experience allows us to handle even the largest, most complex printing projects with accuracy and speed, and our mailing systems are designed to streamline distribution and reduce postage costs for our clients.

In addition to variable data printing and mailing projects, ask us about producing other types of printed materials for your organization. Official correspondence, printed and mailed in our SOC 2 Type II certified environment, is an affordable and dependable service provided by Spectra, as well as printing of books, pamphlets, booklets, catalogs, brochures, and many more formats. Even large format printing for conference and trade show displays can be handled by our print experts. Schedule your consultation with us today!