What’s the most important thing to know about Spectra? That’s a difficult question to answer, because Spectra offers so many specific and valuable advantages to fulfillment and print clients. But the answer just might be this: Spectra offers seamless integration between the print and fulfillment processes, with both handled under the same roof by the same team of experts.

Why is that so important? We’ll answer with four examples of ways that integrating print and fulfillment boost sales for our clients.

1. Fast Fulfillment of Printed Materials

Some of our clients at Spectra are in a particular industry: selling printed materials online through an e-commerce platform. Those clients find that Spectra’s integrated fulfillment system is an incredible tool that opens up possibilities for them and their customers that they didn’t anticipate. 

As an example, a client that wants to offer customers educational materials such as posters, flash cards, textbooks, and manipulatives can hire one service provider (Spectra) to not only print those materials, but also to keep them stocked in inventory and to ship them out when orders are placed. This consolidated approach reduces the time and effort required for the client to coordinate separate providers for print and fulfillment, as well as the expense of transporting materials to the fulfillment center in anticipation of orders.

The long history of success at Spectra’s in-house print facility illustrates the team’s ability to accomplish printing with speed, accuracy, and quality. By communicating digitally to obtain client designs, submit proofs, and establish processes, Spectra accelerates print projects and gives its clients unprecedented speed in getting their materials created, shipped, and into the hands of their end users.

2. Combining Print and Non-Print Kitted Items

Many of our fulfillment clients eventually have a project for which they want to include printed collateral with their shipments. This collateral could be something as simple as a single-page notification about changes to the company’s shipping policies, or it could be a catalog of other products that the company offers its B2C or B2B customers. 

Other clients fall somewhere on the spectrum between offering print-only and non-print products. At Spectra, we serve large national corporations that regularly need to send kits of materials to their retail partners around the country. These kits may include branded promotional products like mousepads, pens, and tools, but they also include printed collateral such as notepads, calendars, and other consumables with the client’s branding printed on them. 

Through its integrated approach, Spectra is able to take what would ordinarily be quite a complex process of obtaining print and non-print items from different providers and kitting them together, and instead handle the entire project end to end within the same team. The print facility in-house at Spectra coordinates with the fulfillment division to keep inventory of all items updated and ready to ship out when needed.

3. Fully Customizable Products (Variable Data)

Variable data has quickly become one of the most valuable tools that organizations have at their disposal to connect in a personal way with their customers. The limitations of analog print equipment made it a painstaking process to individualize printed materials outside of simple addressing of envelopes, but digital print has revolutionized the process.

Spectra uses two HP Indigo 7000 digital presses to execute large volume print projects, and these advanced presses offer fast, accurate variable data printing capabilities. Even clients with complicated and specific customization needs find that Spectra is able to carry them out quickly and with very high print quality. 

The power of personalization creates unprecedented opportunities, particularly for e-commerce businesses that want to offer fully individualized versions of their products to customers. These businesses can rest assured that their partnership with Spectra will support them even as they scale up their growing business and build their customer base dramatically.

4. Marketing Made Easy

When fulfilling orders for customers, a company has a great opportunity to build on a positive relationship by letting the customer know about more offerings and services that are available. Spectra can help in this regard by printing catalogs, order forms, and marketing flyers to be kitted along with customer orders. For B2C clients, this strategy is a powerful advertising tool and focuses marketing budget on people who are already inclined to do business with the client.

In the B2B realm, printed collateral like catalogs are perhaps even more important. Franchise fulfillment is an area in which continuing and expanding the relationship between franchisor and franchisee is critical. The better the franchisor is able to clearly present the advertising tools that are available for purchase or rental, the easier it is for the franchisee to make full use of those tools and attract more customers. Including updated catalogs of materials in each shipment is a great way to make sure the relationship serves both sides as well as possible.

Much More With Spectra

These four integration examples are certainly not exhaustive of all the ways that Spectra boosts its clients’ sales. One of the key features of our team that our clients find most valuable is our versatility. When a potential client comes to us with an idea for a pilot program that is “out of the box,” our response is not hesitation, but excitement. We love exploring the ways that our expertise in the areas of both print and fulfillment can be combined to create solutions for clients in all different types of industries, with all different types of materials that they need to get to their B2B or B2C customers. 

If this post is prompting you to come up with ideas about how integrating print and fulfillment services under the same expert management could help your organization grow, it’s time to schedule a consultation with us. We’ll tell you some of our favorite success stories, listen to you tell us what your business is all about, and work together to come up with solutions that will take your B2B and B2C fulfillment services to the next level.