Spectra Integration
Marketing
Spectra offers a single source for concept creation, design, market testing, data collection and analysis, personalized electronic and print media, delivery and monitoring for maximum return on investment. Our services empower our clients to Build, Retain and Strengthen their marketing initiative.
Spectra Marketing Strategies
- Corporate Identity
- Brand Management
- One-to-One Marketing Planning and Implementation
- Creative Design
- Direct Mail Marketing
- Email Marketing
- PURL Technology
- Collateral Creation
- Website Development, Design and Maintenance
- Search Engine Optimization and Search Engine Marketing
The Spectra approach is strategically focused on growing your business. We blend intelligent data with a targeted campaign that yields a much greater return on your marketing investment. Our understanding of variable direct mail, coupled with the emergences of One-to-One marketing techniques across many channels, allows our clients to better market to their customers and prospects.
Direct Mail
Whether you are trying to improve interest in a new product or service, drive traffic to your door or website, generate new sales leads, build brand recognition or just to maintain client loyalty, Spectra is here to help you.
Our direct mail strategies are designed to help you improve your business's bottom line.
Email marketing
In today's fast paced world, it is important to reach your clients through the media channels they prefer. Businesses engage in email marketing because it works. According to the Direct Marketing Association, email marketing generates an ROI of $48.34 for every dollar spent on it.
Why does email marketing work so well? Email promotions and offers generate immediate action in sales, inquiries, and registrations. Informative email, newsletters also build awareness, contribute to branding strengthen relationships and encourage trust and loyalty.
Let’s get started working on your email project today.
Response Dynamics
At Spectra, we offer a total marketing solution that integrates personalized direct mail with the Internet. Response Dynamics creates personal micro sites used to capture direct mail or email campaign responses. Studies show that using Response Dynamics technologies with a relevant
message increase response rates two to five times.
Response Dynamics can be used as stand-alone marketing or as a CRM tool but are most effective when used in conjunction with a multi-channel marketing campaign that includes direct mail and/or email.
Using Spectra’s Response Dynamics technology you can:
- Engage your targets with relevant content in direct mail, including a personalized URL (PURL)
- Generate personalized web addresses, such as www.JohnSmith.KnowYourTarget.com
- Automatically capture respondents’ preferences
- Continue personal conversations online through email marketing
- Track and manage results in real time
